Did you know? Hair is made of dead material - but the roots are alive!

The visible hair that we style, cut and care for is made of keratin, a protein that is dead as soon as it leaves the scalp. But the hair roots, which are located deep in the hair follicles, are alive and play a crucial role in hair growth and health.  

The roots are supplied by blood vessels that deliver nutrients such as biotin, zinc and iron. Without this supply, the hair becomes weaker, grows more slowly or falls out. This is why a healthy diet and the right care are so important - they strengthen the hair roots from the inside and make the visible hair resistant and shiny.  

Your hair starts at the root - give it what it needs to grow strong and healthy!  

"Care for what´s worth it."